Meta has officially launched Instagram Plus as a global subscription tier, bringing a host of new features to power users. The most notable addition lets subscribers see exactly who has rewatched their Stories — a feature previously unavailable on the platform.
What Is Instagram Plus?
Instagram Plus is a paid subscription that unlocks premium features beyond the standard free experience. Available on both iOS and Android, the plan introduces Story rewatch analytics, anonymous browsing, and an ad-reduced feed among other perks.
Key Features
Subscribers gain access to Story rewatch insights, showing a breakdown of how many times each viewer has replayed a Story. Additional features include profile visit history, priority support, and early access to experimental tools being tested by Meta.
Pricing and Availability
Instagram Plus is rolling out globally in phases. Pricing varies by region and is accessible directly from the Instagram app under Settings. Meta has confirmed the subscription is now live in over 100 countries.